Yesterday's Yosef Today

By Jesse Campbell (

Article Published: Dec. 12, 2013 | Modified: Dec. 12, 2013
Yesterday's Yosef Today

Appalachian State University athletics has retired the Yosef logo adopted in 1999, left, for the throwback logo that became increasingly popular on and off campus.

The Yosef of yesterday is here to stay.

After a trial appearance, Appalachian State University has confirmed the athletics department will keep the vintage mascot as a featured logo.

Dubbed “Victory Yosef,” the throwback logo, which has recently appeared on the alternate uniforms of the Mountaineers’ football team, sports a traditional black brimmed hat, corn cob pipe and a scruffy, yet simple, black beard.

Appalachian’s primary logo — the popular Block A, which has long adorned campus fixtures for the past two decades — has undergone minimal changes and will remain the most recognizable logo.
University officials also announced that the former logo, the Yosef that featured a wavy beard, has been retired. The logo was originally introduced in 1999.

“The excitement that Victory Yosef has generated among our students, alumni and fans since we introduced it as a throwback logo last fall has been overwhelming,” Appalachian State director of athletics Charlie Cobb said in a news release. “Due to its popularity, it only made sense to make Victory Yosef a permanent part of our branding. We hope that it endures as a recognizable mark of Appalachian athletics for years to come.”

Appalachian State is not the first institution to capitalize on the growing trend of throwback memorabilia and logos.

“Traditional logos with strong mascots are hot in the market right now, and we are excited that Appalachian State has chosen to permanently introduce the Victory Yosef logo to its official logo library,” said Lewis Hardy, president and CEO of Licensing Resource Group, Appalachian State’s licensing management partner. “The Victory Yosef logo has stood the test of time and will remain very popular in the marketplace going forward.”

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