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UNC-TV receives high marks from citizens

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Article Published: Nov. 10, 2011 | Modified: Nov. 10, 2011
UNC-TV receives high marks from citizens

In the latest results of the Elon University public affairs poll just released, UNC-TV received high marks from North Carolina citizens.

The nonpartisan Elon Poll conducts frequent statewide scientific telephone polls on issues of importance to North Carolinians.

Along with other timely political and public policy questions, Elon’s survey asked North Carolinians four questions pertaining to UNC-TV’s public television service to the state. Here are some of the highlights from that portion of the survey:

• 77.7 percent of those polled said that it was either important or very important that North Carolina has public television service, including 57.5 percent who answered “very important.”

• 68.1 percent said the news and public affairs programs on UNC-TV are trustworthy or very trustworthy, while 11.7 percent said they are untrustworthy or very untrustworthy.

• 59.8 percent of those polled said they watch UNC-TV often or sometimes. Only 13.5 percent said that they never watch UNC-TV.

• 49.4 percent said they support or strongly support the use of state funding for UNC-TV, and only 13.2 percent said that they either oppose or strongly oppose state funding for UNC-TV. Some 36.5 percent of those polled said that they “didn’t know enough about it to decide.” The survey question did not specify how much state funding UNC-TV receives. For the record, UNC-TV’s state appropriation for the current fiscal year amounts to slightly more than $1.10 per person per year in North Carolina.

Betty McCain, the chairwoman of the UNC-TV board of trustees, welcomed the positive results, saying, “We’re extremely gratified by the generally high marks North Carolinians give UNC-TV, particularly in the context of the Elon Poll, which is widely respected for its objectivity and professionalism. These results reinforce our belief that UNC-TV is one of the most frequently used services of state government. In fact, other than the road system, there may not be another state service that is used by more people than UNC-TV.”

Complete survey results are available from Elon University.

UNC-TV is North Carolina’s statewide public television network, made possible by a combination of public investment and private support.

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