The People’s Brewery

By Jesse Campbell (

Article Published: Dec. 24 | Modified: Dec. 24
The People’s Brewery

Boone’s own Appalachian Mountain Brewery is now a publicly traded company.
File photo

Appalachian Mountain Brewery founder and CEO Sean Spiegelman has said it before, and he’ll say it again.

He wants the brewery to belong to the people.

By closing on the acquisition of North Carolina Natural Energy, Spiegelman sets the brewery up in the prime position of becoming a global entity that continues to expand its brand and line of products.

The brewery has also announced plans of opening a second location in Boone. Such a move would allow the brewery to one day open a craft restaurant, as well as to begin the production of hard cider, sour beers, meads and spirits (liquor).

The decision to go public is a response to public demand.

“One of the main purposes, and there are a few, (is) this enables us to open our doors to the public, for everyone to participate and become an owner,” Spiegelman said. “I’ve always wanted it to be the people’s brewery. This allows us to accomplish that. It allows us to have access to the public market, to raise capital, to go into canning and bottling, among other things that have to do with production.”

While the move has expanded the brewery’s brand and place in the global market, Spiegelman said AMB has not lost its vision in serving a vital sector of the community.

“We also get the ability for the future to work even more with our nonprofit partners to create long-term potential for endowment with them,” he said. “We would be able to partner with them in a significant way, which, in turn, helps us build community as strong as we possibly can.”

In addition to its “Pints for Non-Profits” program, which donates a portion of proceeds to local outreaches and agencies, AMB is taking a more proactive approach in promoting what these organizations do.

“I’m going to brew a beer for the Blue Ridge Conservancy on tap at AMB and available in 22-ounce bottles, which we will donate to the BRC so they can use the money for their fundraising mechanism,” Spiegelman said. “This is still in the experimental stage and will hopefully be coming out this year.”

Spiegelman said such philanthropic endeavors “makes life worth living” and “gives him a reason to get out of bed in the morning.”

Having such staunch community support has helped the brewery become a community mainstay.
“I would attribute our success of our business to the people in the community, rallying behind the company that supports the way of life that all of us believe in and want to see thrive in the mountains,” Spiegelman said. “We pride ourselves in doing what we say and being (receptive) to our community. Without that, I don’t believe we would be successful as we have been so far.”

He also added that it “helps that we make good beer on top of that.”

“The product is extremely important to us, because that’s what they enjoy,” Spiegelman said. “I tell people, ‘When you walk in our door, you become a philanthropist.’ That’s what we are all about.”

Appalachian Mountain Brewery is located at 163 Boone Creek Drive in Boone. For more information, call (828) 263-1111, or visit

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