Philanthropy by the Pint
The Appalachian Mountain Brewery is more than just a place to
drink locally brewed beer — it is a constituent of the community.
Since AMB opened in February 2012, the brewery has focused on community and philanthropy.
Part of AMB’s continual effort to give back to the community is through its Pints for Nonprofits program. Through that program and other fundraising events, the brewery has donated more than $10,000 to area organizations and efforts in the past year.
Through Pints for Nonprofits, a portion of every pint, growler and keg sale in the taproom goes to different nonprofit in the community. AMB hopes to promote organizations that believe in the Boone community, CEO and founder Sean Spiegelman said.
“AMB is, at its core, a philanthropic, community and sustainability-minded business that judges itself by how much we can do for others first,” Spiegelman said.
Some of the nonprofits to benefit from the program are Appalachian Voices, Blue Ridge Conservancy, FARM Café, Wine to Water, Grandfather Home for Children, Watauga River Partners and Watauga Habitat for Humanity.
AMB has held events for specific nonprofits. Staff volunteers prepare food and promote the event. All money from the event is then donated to the nonprofit. AMB sources all the food products, labor, music and marketing for the event.
Most events were held over the summer, almost two every month. In July, AMB held a Country to the Bone Cookout to raise money for the FARM Café. Staff members cooked up beer-can chicken, brats, veggie burgers and veggie dogs, accompanied by live music from JD Dove, and raised more than $1,500 for FARM Café.
In September, AMB hosted a low country boil, with the release of Andy Ferrell’s new album, to raise money for Watauga Habitat for Humanity.
The event was free, and all money donated for the food went straight to Habitat for Humanity.
AMB is hosting a chili cook-off on Feb. 8, from 6:30 p.m. to 9:30 p.m. All proceeds will benefit FARM Café.
“John Wade has been the most integral component of the AMB nonprofit events,” Spiegelman said. “As a former chef, Wade composes the menu, cooks for the events and directs the philanthropic arm of AMB.”
“The events mean a lot to me,” Wade said. “Helping to give back to my community is something that makes me feel connected and that a small voice can make a difference. The smiles and the tears make it worth it every time.”
“We love the High Country and believe that the best is yet to come for our community,” Spiegelman said. “We love Boone and thank you for the love in return.”
Not only is AMB involved in bettering the Boone community, but the brewery is taking its philanthropy onto an international level, starting this year.
AMB is launching a Beer2Water project to take clean water to Haiti. Tsuga Canopies is going to be its partner with the appropriate technology to do so, making the water filtration bags to send overseas.
The profits from the sales of new 22-ounce beer products will go to the Beer2Water campaign.
For more information on the brewery, call (828) 263-1111, or visit http://appalachianmountainbrewery.com.