Noble Kava establishes roots in Boone
During a casual conversation with a college security officer
several years ago, Asheville’s Andrew Procyk realized the need for a healthy alternative to alcohol
for younger students in college towns.
“I remember the security officer telling me that of all the crimes he investigated, including break-ins, assaults and rapes, not one single crime did not involve alcohol,” Procyk said.
At that moment, kava took root in Procyk.
The roots of a kava plant are typically harvested in the Western Pacific to produce a drink with sedative and anesthetic properties, according to the Merriam–Webster Online Dictionary.
The drink is typically consumed throughout various Pacific cultures and, more recently, Western North Carolina.
After finding success through a kava bar in Asheville, Procyk saw a need for an additional franchise in Boone — Noble Kava. The bar is located downtown at 783 W. King St., Suite A.
“We were thinking for a while about opening a second location, and (Boone) just seemed the perfect place, because it’s a college town and a huge population of the people in Boone are under the age of 21, but over 18,” Procyk said. “There are some coffee shops, but you don’t want to get wired to the wee hours of the morning either. I remember being in college and that being the time when I was the most bored.”
Having a kava bar in Boone could make for a more easygoing downtown vibe, he said.
“Our target area is 18 to 21 year olds who are adults, but unable to do most of what there is to do in a college town,” Procyk said. “The community benefits through this swiping out of alcohol, and it gives you a happy, friendly and relaxing feeling.”
In addition to its main kava drink, the bar also offers value added kava products, including a waster-based soluble extract to add to any drink to “get the full effect of kava without the muddy taste of the traditional squeeze,” Procyk said.
The bar also offers kava candy for those people on the go and a line of coffee and teas to counteract the lactones in traditional kava drinks.
For a cooler refresher, Noble Kava will also offer patrons Gatorade and coconut water, because kava consumption can cause mild dehydration. “We focus primarily on herbal drink and beverages to wash it down,” Procyk said.
Procyk is a well-versed and well-traveled ambassador for the kava root beverage.
He recently took part in an international symposium on the subject in Fiji, where he was prominently featured in national publications for his knowledge on the beverage and industry. “I was actually the only vendor who showed up,” Procyk said with a laugh.