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Mast invites community to 'Share the Warmth'

Article Published: Nov. 11, 2010 | Modified: Sep. 7, 2011

With many of our neighbors being unemployed or underemployed and winter on the horizon, there's even more need to share the warmth and help others to fend off the cold. The Mast General Store is hosting its sixth annual Share the Warmth coat, sweater and blanket collection campaign from now until Nov. 30.

As we scurry about enjoying the cool days of fall, we all know that colder temperatures are on the way, and many of us are ready to face whatever Old Man Winter has to offer. Unfortunately, there are some in our communities who aren't as prepared.

The Mast General Store, along with Columbia Sportswear, invites you to share the warmth in your community by "sharing" your clean, gently-worn coats, jackets, sweaters, gloves, hats, and even blankets so others can be warm this winter.

You can drop off your items at Mast General Store in downtown Boone or the Original Store and Annex in Valle Crucis. Adult coats will be given to the Salvation Army, and children's sized coats will be given to two elementary schools that have shared some special needs.

"It was important to us for our community partner to work closely with those truly in need," said Fred Martin, vice president of operations at the Mast Store. "Our employees, our customers and Columbia Sportswear are all giving to our communities, so we want to ensure that these coats, jackets, sweaters and blankets will go to individuals who can use them."

With a motto of "Doing the Most Good," The Salvation Army administers many programs and services designed to restore broken lives, to build healthy relationships, and to develop and encourage people of all ages.

This is the sixth year the Mast Store has undertaken this project to help provide coats for those in need in its home communities, and it's the fourth time that Columbia has stepped up to help out with its own donation of new coats.

"Our customers are always so helpful when we identify a need," Martin said. "We all have jackets and coats hanging in our closets or in storage that can be put to better use. If you can help, please drop off your clean coats, jackets and blankets by Nov. 30."

For more information, call the Mast Store at (828) 262-0000 in Boone or (828) 963-6511 in Valle Crucis.

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