Farmers Market

By Jesse Campbell (

Article Published: Feb. 20 | Modified: Feb. 20
Farmers Market

Gregg Parsons, Jeff Collins and Sam Park are poised to open a new provisions store in the basement property of Shoppes at Farmers Hardware at the corner of Depot and King streets.

Photo by Jesse Campbell

What’s in a name?

Three established businessmen are about to find out.

Recently, Peabody’s Wine and Beer Merchants owners Jeff Collins and Gregg Parsons, along with Sam Parker, owner of Our Daily Bread, embarked on an enterprise to create a convenience store to better serve downtown Boone.

To add the community to the mix, the trio has challenged college students and permanent residents alike to come up with a unique and all encompassing name for the new store, which will be located in the basement of Shoppes at Farmers Hardware, near the intersection of Depot and King streets.
Whoever comes up with the most clever or catchy name will win $200.

The men began throwing around the idea of a multi-purpose store a couple years ago, while kicking around dust in the vacant downstairs portion of the more than 100-year-old building.

Looking at the needs, as well as wants, of the local populace, the idea of a provisions-based convenience store began to morph into a customer-driven general store that will stock and carry a little bit of everything — if it’s in demand.

“This off-the-wall idea came to mind and came to fruition with the help (of Collins and Parsons),” Parker said.

Parsons said he sees the business group as “like-minded people who have started a business for the betterment of Boone.”

When asked to pinpoint a more concise list of provisions, Parker replied, “Just a little bit of everything.”

The store’s proximity to campus and other Main Street mainstays make it the ideal stopgap for customers who might need a bag of potato chips, milk or a six-pack of craft IPA or vintage wine. Instead of backtracking toward a grocery store on U.S. 421 or Blowing Rock Road, a patron who is already in downtown Boone can walk to the conveniently located store just off King Street.

“Just look at it,” Parsons said. “We are at the biggest intersection in town with all of these well-established businesses, including Black Cat, Magic Cycles, Farmers Ski, Footsloggers, Mast Store and many more.”

The buildup of Appalachian State University and arrival of niche businesses have fueled the need for the store, as well.

“Over the last 15 years, Depot Street has really evolved,” Parker said. “We’ve seen a lot of new, viable businesses.”

Another strong selling point for the store will be the multiple points of entry — one on King Street and the other on the upper half of Depot.

“We will also have the luxury of gaining clientele by having customers from upstairs coming down,” Collins said.

The interior of the store will hopefully match the charm of the store’s overreaching mission, he said. Already, the men have preserved the rustic décor of the basement store by highlighting its early 20th-century look and feel, while emphasizing the original chestnut beams.

Currently, the businessmen are hoping to have a name for the store by the end of this month and are aiming for an April 1 opening.

To come up with your own original name proposal for the store or to offer feedback for what type of items you would like to see at the store, visit

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