Boone Bike pedals into new location

By Frank Ruggiero (

Article Published: Apr. 10 | Modified: Apr. 15
Boone Bike pedals into new location

From left, Sarah and Shaw Brown, owners of Boone Bike, recently relocated their business to a
location off U.S. 421 in Boone.

Photo by Frank Ruggiero

Boone Bike is literally gearing up for a grand opening celebration this Saturday.

Known as “Boone’s original bike shop,” the service, repair and retail store is celebrating some originally remodeled digs, having recently moved to a new location.

How to describe it?

“Bigger, better, faster, lighter, quicker,” said Shaw Brown, who, with wife Sarah Brown, owns the store.

Situated off U.S. 421 in the former Cedar Falls Realty location, next to Tuesday Morning, the homegrown cycling shop features a vast showroom of bicycles, gear and accessories aplenty, a full-service repair shop and even bicycle rentals.

“We do it all,” Sarah Brown said.

Folks can see for themselves this Saturday, April 12, from 10 a.m. to 6 p.m. The celebration will feature light refreshments, free on-site chair massages from Eli Petzl and the Myo Clinic and product giveaways, including a Yakima bike rack, CamelBak hydration device and various other merchandise.
For those who’d like to wet their whistles, Appalachian Mountain Brewery will be serving locally made beer from 2 to 6 p.m.

The grand opening also comes in the midst of Boone Bike’s annual TREKFEST spring sale, which begins Thursday, April 10, and runs through Monday, April 14. The sale features discounts on Trek bicycles and merchandise for riders of all styles and levels

“We want people to check it out and enjoy themselves while they’re here,” Sarah said.

The Browns are doing just that. They purchased Boone Bike a decade ago, when it was located in a space off Blowing Rock Road. The store’s origins, however, date back to the 1970s, and it’s occupied many locations throughout the High Country since. This new location is not only larger, but also brighter.

“I was going around, asking our employees what they like best about it,” Sarah said. “Most of them said it’s that we actually have daylight in the store … and pretty much every window you look out has an awesome view of some form of nature, which is what riders like anyway.”

The space helps them and their clients “actually appreciate being in the mountains,” she said, which, not so coincidentally, is what people love about cycling in the High Country.

The store was also designed with cyclists in mind, thanks to the help of the Browns’ friend and architect, Kimberly Marland, who herself is a cyclist.

“She knew what we wanted,” Sarah said. “The flow is a lot better, and I think the customers are feeling it. It’s just inviting and more efficient, so that we can have quicker turnaround for repairs.”
The open space also allows for a larger showroom, meaning Boone Bike can feature more of its merchandise in the open, rather than keeping it in storage.

“When they see our showroom, people ask if we got more stuff,” she said. “It seems like we have more bikes and more clothing, but really, the showroom is just bigger. The stuff we had behind the scenes in the old store is now up front.”

“Customer reaction’s been very good,” Shaw said. “They like the parking lot, they like the space. It’s all a little roomier, and getting in and out has never been easier.”

Boone Bike is located at 774 E. King St. in Boone. For more information, call (828) 262-5750, or visit

Additional Images

From left, Sarah and Shaw Brown, owners of Boone Bike, recently relocated their business to a
location off U.S. 421 in Boone.
Photo by Frank Ruggiero

Sam Hutchens works on a junior bicycle at Boone Bike.
Photo by Frank Ruggiero

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