Behind the Curtains
Moviegoers line up outside the Appalachian Theater in downtown Boone to watch the 1947 comedy, ‘Jiggs and Maggie in Society,’ starring Joe Yule and Renie Riano. The names were transposed on the marquee.
Photos courtesy of the town of Boone
At the birth 75 years ago, the swanky new Appalachian Theater
had its house in order.
Admission was a quarter for adults, a dime for kids, and the first
movie was “Breaking the Ice,” starring Bobby Breen.
Now, as the rebirth is breaking on the
horizon, plans are in full swing for a renovated and restored Appalachian Theatre to transpose the
last two letters of its name and become a glorious home to performing arts group of all
kinds.
“There must be at least three dozen cultural organizations and arts groups from around
the region who will make use of a reborn Appalachian Theatre,” said Keith Martin, vice chairman of
the newly minted board of trustees for the Appalachian Theatre of the High Country.
“Our
mission in the coming months and years is to insure the new theater meets the needs of these
different local performing arts agencies, as well as providing a stage for regional and national
touring groups.”
The 18-member board has John Cooper, of Mast General Store, as chairman, and
as vice chairman, Frank Mohler, theatrical designer and professor emeritus from Appalachian State,
who is responsible for design and construction, and Martin, distinguished professor for the ASU
Department of Theatre and Dance, who will guide the operations and programming.
The place is
even going high hat grammatically.
With an “er,” a theater is just a pedestrian place
showing cinema and films. But with an ‘re,’ a theatre is home to live performing arts, cultural
activities and educational classes, as well.
When it comes to giving the theater new life as
a theatre, there are two heroes needing a bow, Martin said.
“Those two heroes, of course, are
the Boone Town Council, which provided the funding to acquire the venue and the DBDA (Downtown Boone
Development Association), which served as the fiscal agent until the newly formed agency obtained
its non-profit status and its plan for capital funding,” he said.
The town of Boone purchased
the foreclosed King Street cinema, formerly the Appalachian Twin Theater, for $624,000.
And
now that the newly formed agency, the Appalachian Theatre of the High Country, has its name, its
board, its community outreach in high gear and is awaiting the official OK on its tax-exempt status,
the planning and fundraising can begin.
Pilar Fotta, formerly DBDA coordinator and now the
town’s cultural resources director, has said the fundraising effort will include reimbursing the
Town of Boone for the building. Further, revenues raised will cover renovating and staffing the
theater and a fund for tiered-down facility operation “to create a financially stable and
much-needed community arts space.”
While the planning and fundraising is going on, Cooper,
Martin and Mohler will concentrate on what things will look like at the inaugural curtain-raising.
When will that be? Any date, and even a realistic fund-raising goal, would be just speculation at
this point, Martin said.
From an operations and performance perspective, Martin said the
renovations, based on a survey of potential user groups, could include:
- an orchestra
pit;
- an expanded stage area;
- a sprung-wooden floor suitable for dance
performances;
- enhanced lighting and sound systems;
- additional dressing rooms;
- an
upgraded lobby and restroom facilities.
A perfect example of why the agency is shy about
announcing a fundraising financial figure, Martin said, is the orchestra pit.
“We aren’t even
at the architectural stage yet, so who can imagine the difference in the cost for an orchestra pit
for six musicians versus one for 36 musicians, for example,” he said.
Besides the performing
arts and cultural groups who will benefit – among dozens of potential user groups are the Blue Ridge
Community Theatre, Mountain Home Music, In/Visible Theatre, High Country Playwrights Forum and
various local dance schools – the new agency’s mission statement also focuses on education,
promising to offer the facility on a rental basis to user groups for education and outreach
purposes, a crucial way to get students and community members engaged in the Appalachian Theatre.

