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Beech gets new snow guns, terrain and name

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Article Published: Nov. 10, 2011 | Modified: Nov. 10, 2011
Beech gets new snow guns, terrain and name

Ski Beech has been renamed Beech Mountain Resort.

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Skiers and snowboarders will experience several new things this winter on Beech Mountain, starting with the name of their destination.

Beech Mountain Resort is now the official title of the snow sports resort, replacing Ski Beech. The change reflects an ongoing campaign to create top-notch conditions for both skiers and snowboarders, along with the revitalization of the Alpine village at the base of the slopes.

Visitors will enjoy significantly increased snowmaking capacity this winter, thanks to the addition of 10 SMI Super PoleCat snow guns. The resort now has 23 of the ultra high-tech guns.

“From a snowmaking aspect, we’re in the best position we’ve been in going back 10 years or more. All lift-access slopes now have a Super PoleCat on them, and most have two or three,” said general manager Ryan Costin. “It’s been a big investment, and I think people will be really impressed when they get on the mountain.”

Another aspect that will impress skiers and snowboarders is the opening of new terrain. The removal of an outdated chairlift has created new space on two advanced runs.

“It essentially opens up Robbin’s Run and Southern Star,” Costin said. “It really creates a nice flow for Southern Star. In years past, it took such a hard right turn that you couldn’t get the full experience of it. I think we’ll see that run become a customer favorite very quickly.”

New beginner terrain was also created on the site of the former tubing run.

“We’ve expanded the beginner ski school area by at least 100 per cent,” Costin said. “That is very important because we see a lot of beginning skiers in North Carolina.”

At the base of the slopes, the once-busy Alpine village will be bustling again. Two new shops have filled the final vacancies in the village that surrounds the resort’s ice skating rink.

The new additions are Roots Rideshop and Beech Village Gifts. Roots is a freestyle-based ski/snowboard shop. It features demo skis and snowboards, plus a full line of ski boots, snowboard boots and other freestyle accessories. Beech Village Gifts offers a place to warm up with a cup a java and purchase items bearing the new name: Beech Mountain Resort.

“The new name emphasizes that we’re open to everyone: skiers and snowboarders,” Costin said. “And, we’re getting involved with mountain biking and other activities. We’re a lot more dynamic than just referring to ourselves as Ski Beech.”

For complete information on winter 2011-12, visit http://www.beechmountainresort.com.

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