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All About the Produce



Article Published: Jun. 17, 2010 | Modified: Sep. 7, 2011

Friday offers yet another chance to fill your basket with High Country produce, this time in Valle Crucis.

In its third week of the season, the Valle Crucis Farmers' Market is in full swing, and, according to Mast General Store general manager Mary Wood, it's all about the produce.

"We don't do crafters," she said. "We are looking strictly for food, produce, plants."
It's not just vegetarian fare.

"Charles Church brings meat and his famous broccoli and greens," she said. "We've got one vendor who brings homemade baked goods. There's another who brings homemade jams and jellies, as well as prepared foods."

And, as the summer harvesting season progresses, the produce variety will increase. While organic produce is widely touted as preferable to the average grocery store selection, shopping a farmers' market is not just about health, Wood said.

"You're supporting your local farmers and getting the full benefit of the experience," Wood said.
And she knows firsthand. She shops the market herself, located at the back of the Mast General Store in Valle Crucis, every Friday.

The Valle Crucis Friday market rounds out the famers' circuit, which begins on Wednesdays (3-6:30 p.m.) with Watauga's market, then continues on Thursdays (4-6 p.m.) with Blowing Rock Farmers' Market, and continues with Watauga County's largest farmers' market Saturday (mornings until noon) at Horn in the West, and Sunday's Earth Fare Farmers' Market (9 a.m.-noon) in the Earth Fare parking lot on King Street in Boone.

The Valle Crucis market is just one of the summer events hosted by Mast General Store ( http://www.mastgeneralstore.com). The store also hosts music Saturdays and Sundays during summer months.

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