Hayes Center Repositioning Team assigns task forces



Article Published: Jan. 21, 2010 | Modified: Sep. 7, 2011

Hayes Center Repositioning Team assigns task forces

The Hayes Performing Arts Center Repositioning Team has hit the ground running with specific goals for four task forces: fundraising, finance, marketing and programming.

Each task force, under the guidance of arts consultant Deidre Simmons, is researching specific assignments in order to formulate a strategic plan for the future success of the state-of-the-art facility. The team is working under the direction of the Hayes Center Board of Trustees, and all members are professionals donating their time and expertise.

The Fundraising Task Force is assigned the goal of actively raising the dollars needed for the repositioning of the Hayes Center. It will plan and conduct the next phase of fundraising, including funding for operations, staff, consultants and staff leadership. Its final assignment is to develop funding strategies for the new organization including sponsorships, annual fund, and foundation and government grants.

This task force is comprised of chairwoman Allison West, Hayes Center development director; Ron Bryson, vice president, Merrill Lynch, and chairman of the Hayes Center Board of Trustees; Linda Gilleland, agent principal, Greystone Insurance; Karyn Herterich, owner, Serves You Right, and board member, National Trustees, NSO, Kennedy Center, D.C.; Ginny Stevens, secretary of the board and community volunteer; and advisors Joanne Beam, community volunteer, Charlotte; Pat Mauldin, seasonal resident and community volunteer; Janet Wilson, seasonal resident and arts patron; and Jack Woerner, owner of Strategic Edge LLC, Charlotte
The Finance Task Force is charged with examining all financial aspects of the proposed business model being developed, reviewing past operating issues, determining the true cost of operating the facility and reviewing all accounting practices.

This task force is comprised of chairman Ron Bryson; Chuck Ball, managing director, Andlinger & Company, and seasonal resident; Eric Davidson, general manager, Blowing Rock Country Club, vice president of the board; Kent Tarbutton, owner of Chetola Resort, chairman of the Blowing Rock TDA; Allison West, Hayes Center development director; and advisors Rick Rayburn, attorney in Charlotte; and Joanne Beam.

The Marketing Task Force is assigned the goal of developing, in the broadest possible sense, regional marketing strategies for the repositioning of the Hayes Center, which will lead to the development of a comprehensive marketing plan for the new organization. In addition, this group will identify individuals in target regions to join the effort of developing audiences in their regions, as well as build relationships with local and regional governments, TDAs, chambers of commerce and other tourist organizations.

This task force is comprised of chairwoman Marcia Greene, marketing director, Chetola Resort; P.W. Glidewell, attorney in Boone, owner of Glidewell's restaurant; Noelle Rhodes Scott, executive director, Cabarrus Arts Council, Concord; Keith Tester, owner, De Provence et d'ailleurs, former town commissioner; and Rick Suyao, Hayes Center marketing director.

The Programming Task Force is responsible for researching and exploring the wide variety of programming options for the Hayes Performing Arts Center, developing program budgets for each option and creating a potential performance season. Working with the Marketing Task Force, this group will survey potential regional audiences to assess the viability of specific programming options and pricing structures. It will research and explore education and outreach programs for the new organization. Finally, this group will examine operational expenses and the potential market in order to develop rental rates and potential users.

This task force is comprised of chairwoman Karyn Herterich; Ira Abrams, Hayes School of Music, Appalachian State University; Sue Chase, seasonal resident and arts patron; Cherry Johnson, executive director of the Watauga County Arts Council; Janet Speer, the Virginia McKenzie Reeves Endowed Chair of Performing Arts, Lees-McRae College; Robert Warren, associate artistic director, Florida Studio Theatre, Sarasota, Fla.; Noelle Rhodes Scott; Allison West; Rick Suyao; and advisor Melanie Bullard, executive director of the Watauga Education Foundation.
The Hayes Performing Arts Center is located at 152 Jamie Fort Road off U.S. 321 in Blowing Rock. For more information, call (828) 295-9627 or visit http://www.hayescenter.org.

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