Article Published: Sep. 12 | Modified: Sep. 15
Boom One Records is a musical imprint started by two former Appalachian State University students.
The label, which is the brainchild of Peter Brown and Justin Butler, has become a digital distribution outlet for artists who play reggae, cumbia, dubstep, electronic and other forms of world music. The musicians featured on the label are based both here in the United States, as well as overseas.
This Saturday evening at Boone Saloon, Butler and Brown will host the Boom One Showcase, a multi-act lineup that will be anchored by local favorites Hope Massive. Other acts slated to appear include Boom One Sound System, Bums Lie (Charlotte), B. Davis (Trenton, N.J.), Dubsmith (Philadelphia, Pa.), Hai Tokyo (Japan) and more.
“It started out as Boom One Sound System, which is a DJ act of original music and original lyrics and vocalists,” Brown said. “The way that we started the label is we had our first Boom One Sound System project released through another independent label. We came to realize through that experience that we could create a label, as well, and not have to go and find other independent labels on which to put our music out.
“Almost two years ago, we were able to get distribution through a company, called Symphonic Distribution, and now we have all of our music coming out on every online store that you can think of, which is really great. Then it all kind of snowballed. We had to find some more acts, as we couldn’t sustain the label with just our one group. So, as that transpired, we began recruiting artists. We will go out to live shows, but most of the recruiting is done online.”
When the two entrepreneurs had their company up and running, Brown and Butler developed a theme as far as what kind of grooves they wanted to highlight with their brand.
“What we are calling everything is ‘Bass Culture,’” Brown said. “We coined that term to encompass all of these types of genres that are somewhat related. The electronic avenues are melding some of these genres together, and they are all very bass-heavy. Reggae and dub and a lot of the electronic stuff, and a lot of the cumbia music, they are all bass heavy. We try to pay attention to the music blogs and Facebook and all of the social networks. Soundcloud.com is a huge tool for us, as far as recruiting. I often spend hours on Soundcloud to find new artists. But now, it is to the point, and we’re about a year and a half in, that over the last three or four months a music act will contact us through the website, boomonerecords.com. Sometimes that works out great, and other times it is not quite what we are looking for.”
The upcoming mini-tour by Boom One Records, which will make a stop at Boone Saloon Saturday evening, is the first traveling road show by the label to feature a variety of acts. Other stops on this particular tour include Asheville and Charlotte.
“What I’d love to do, ideally, is I want to have these mini-tours that are three to five dates regionally,” Brown said. “And I’d love to be able to get that going in Europe, too. I finally have a sensible geographic layout between London and the Czech Republic, and we have an artist based in Ukraine, as well. I want to see how this one goes and do it here. But, as it grows, I’d love to get that going on for the European artists. Then I want it all to come together and have all of these acts bouncing all over the place.”
Tickets to the Boone Saloon show cost $5, and the music starts after 10 p.m. Only those 21 and older will be admitted. Boone Saloon is located at 489 W. King St. in downtown Boone. For more information, visit http://www.boomonerecords.com