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UNC-TV launches PBS KIDS GO! Writers Contest

Article Published: Feb. 11, 2010 | Modified: Sep. 7, 2011
UNC-TV launches PBS KIDS GO! Writers Contest

UNC-TV is launching the PBS KIDS GO! Writers Contest, a national competition designed to promote the advancement of children's reading skills through hands-on, active learning.

The effort encourages children in grades K-3 throughout North Carolina and communities across the country to celebrate the power of creating stories and illustrations by submitting their own original stories and illustrations.

"We know from research that there is an important connection between writing and the development of early literacy skills, critical cornerstones for school readiness and achievement," said Lesli Rotenberg, senior vice president, PBS Children's Media. "PBS KIDS GO! uses the power of media to open up the worlds of letters and words for all children, encouraging them to explore ways to communicate more effectively."

UNC-TV will actively partner with schools, public libraries and other literacy organizations to implement the contest. Children will be encouraged to write and illustrate stories and submit them to UNC-TV, which will select winners and award prizes.

First place local winners will be entered into the national level of the contest where a renowned panel of judges will identify the national winners. Winners will be announced, and national prizes, including laptops, digital cameras and MP3 players will be awarded in summer 2010.

Applications and additional information are available online at In addition, a new PBS KIDS GO! Writers Contest Web site at will launch in early 2010. It will include the winning stories in each of the contest categories, as well as a searchable archive.

The PBS KIDS GO! Writers Contest extends the powerful tradition and annual success of the 15 year national "Reading Rainbow Young Writers and Illustrators Contest," originally created by WNED-TV Buffalo/Toronto and NET Nebraska. The new contest is produced by WNED-TV, Buffalo/Toronto and PBS.

"WNED is proud to continue its leadership role in literacy for public television through the PBS KIDS GO! Writers Contest," said WNED president and CEO Donald K. Boswell. "Building on the important legacy of Reading Rainbow, this new contest ushers the powerful mission of our programs directly into the homes and classrooms of the community, motivating young students to create and imagine."

The PBS KIDS GO! Writers Contest is produced by WNED-TV, Buffalo/Toronto and PBS, and is part of PBS KIDS Raising Readers, a national initiative which uses the power of public media to build the reading skills of children ages 2 to 8, with an emphasis on children from low-income families.

The effort is funded by a Ready To Learn grant from the U.S. Department of Education, part of a cooperative agreement with the Corporation for Public Broadcasting (CPB), PBS and The Ready To Learn Partnership.

UNC-TV, North Carolina's statewide public television network, provides life-changing television services for viewers of all ages. In addition to flagship channel UNC-TV, broadcasting in high-definition, other services include UNC-EX The Explorer Channel, as well as UNC-KD, a channel just for kids, and UNC-MX, a cable-only channel, featuring a mix of programming for adults, from public affairs shows to how-to and more. Visit for more information about programs and services offered by UNC-TV.

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