Mast Store: Be a Sweetheart, Feed the Hungry



Article Published: Feb. 2, 2012 | Modified: Feb. 12, 2012
Mast Store: Be a Sweetheart, Feed the Hungry


Mast General Store is partnering with the Hunger and Health Coalition to raise awareness of hunger in the High Country with its ninth annual Be a Sweetheart ... Feed the Hungry event on Feb. 11 and 12.

Fred Martin, president of the Mast General Store, said, “Our Be a Sweetheart … Feed the Hungry event has helped provide food to the food banks serving our local communities at a time when donations are at a lower level. After the holidays, donations tend to wane, and in these challenging economic times, we need to help our neighbors whenever we can.”

This year, Mast Store will contribute $1 for each pound of candy purchased on Feb. 11 and 12 to a local food agency in each of its communities, including the Hunger and Health Coalition.

Each dollar donated to the Hunger and Health Coalition provides $7 in retail food value. Even greater, a contribution of $10 will feed a family of four for an entire week. It’s proof positive that even a small donation can be turned into a lot of food for our neighbors, he said.

The High Country’s Hunger and Health Coalition has been busy this year. Compton Fortuna, executive director of the Hunger and Health Coalition, said, “(On one average work day of this past month), 91 families received food boxes, approximately 4,500 pounds of food in one day. In an average month, 1,000 food boxes are distributed.”

Like many nonprofit organizations, the Hunger and Health Coalition relies on volunteers and donations for much of its success. There are many opportunities to get involved on a personal or group level, as well as learning how to fight hunger in one’s community. For mor einformation on the Hunger and Health Coalition, visit http://www.hungerandhealthcoalition.com.

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