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Blood Sweat & Gears issues $2,500 challenge

Article Published: Mar. 27 | Modified: Apr. 16
Blood Sweat & Gears issues $2,500 challenge

Blood Sweat and Gears will be matching donations up to $2,500 to the WeCAN program dollar-for-dollar from now until April 15.

The funding received through this partnership will help provide heating fuel and utilities relief to those in need during the ongoing winter season.

“It’s been a cold winter, and there are citizens in our community who are struggling to keep heat on in their homes,” said Scott Nelson, President of BSG Events Inc. “WeCAN is an organization who qualifies the need and then provides the assistance to keep them warm and at home. We admire their work and are pleased and humbled to assist in their efforts.”

WeCAN, Watauga Crisis Assistance Network, is a 100-percent, cash-in, cash-out crisis assistance program striving to keep people in their homes by helping to offset increased heating fuel costs and utility bills. Since 2002, the program has been providing aid to community members facing eviction, utility cutoff and heating fuel shortages.

According to WeCAN officials, the challenges Watauga faces as a community can be daunting. The county poverty rate sits at 29 percent — the third highest in North Carolina — and the median income is nearly $20,000 below the cost of living, making it all the more difficult for people to stay warm during a cold, extended winter season.

“What a generous and exciting opportunity,” WeCAN coordinator Graham Doege said. “I can’t thank Scott enough for offering up this challenge. We really need this push to help our impoverished county residents get through this extraordinarily long, cold winter safely.”

Blood Sweat and Gears is a 100-mile cycling event that highlights the mountain communities of Watauga County. BSG Events Inc. is a 100-percent volunteer-based, fundraising non-profit. The proceeds from the BSG ride are donated to local charities in the High Country. The 16th annual Blood Sweat & Gears will take place June 28.

However, BSG and WeCAN need community support to make the challenge successful. Contributions may be made online at Donations by check, made out to WeCAN with “BSG Challenge” in the memo line, can be mailed to P.O. Box 309, Boone, N.C. 28607.

For more information about WeCAN, contact Graham Doege at (828) 264-1237, ext. 110, or ( For more information or to register for Blood, Sweat and Gears, visit

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