Vitality brings fresh, fast food to life

By Jesse Campbell (jesse.campbell@mountaintimes.com)



Article Published: Sep. 19, 2013 | Modified: Sep. 19, 2013
Vitality brings fresh, fast food to life

The Vitality Fresh Fast Food truck’s new look came from the talents of artist Mariano Jason-Edward Brown.

Photo submitted



To the Vitality Fresh Fast Food truck, freshness is everything.

You can take one look at the mobile caterer’s vibrant new paint job to understand the philosophy that good food starts with good ingredients.

“As reflected in our truck’s bright new paint job, Vitality’s menu incorporates a rainbow of nutrients, not fillers and empty calories,” owner Debi Golembieski said. “For example, we use a wide variety of vegetables, fruits and fresh, local produce. We mostly generate organic ingredients, the highest quality of oil, and, instead of wraps made with processed white flour, we offer sprouted multi-grain wraps or organic gluten-free rice wraps.”

The food truck debuted at the Boone in Blossom festival last April.

“We have been operating in a soft opening mode since then,” Golembieski said. “Throughout this summer we have been working on fine-tuning our systems to become faster, more consistent and efficient in our food service.”

Unlike other greasier establishments, you won’t find any artificial colors, flavors or preservatives.

“As our nation faces a health-care crisis and problems like childhood obesity, diabetes, high cholesterol and heart disease being linked to the consumption of fast food, we strive for the Vitality truck to offer fresh, fast, healthy meals that are an alternative for those seeking a healthier diet,” Golembieski said.

While Golembeiski and business partner and chef Scott Lamb are not reinventing the wheel when it comes to healthy eating, they are taking a unique approach.

“There are a few models for healthy fast food across the nation, yet Scott and I both felt there was a huge niche for truly healthy fast food, both locally and regionally,” Golembieski said. “We want to show people the many ways to incorporate plant-based meals into their diets that are tasty, diverse and enjoyable.”

The concept of the food truck has been a work in progress for some time.

“The idea for Vitality began several years ago,” Golembieski said. “(Scott) had an idea that if Subway could do what they do, something similar certainly could be done with organic, GMO-free ingredients. I had dreamed of a vegetarian fast-food restaurant that made it more convenient to eat healthy while on the go, a time when many of us tend to compromise our diets.”

Working with such an innovative idea doesn’t come without its challenges.

“The pros of having a kitchen on wheels include being able to bring our healthy product to a wide range of people by setting up at varying locations and exposing people to a healthier way of eating who might not otherwise know there is a choice,” Golembieski said. “Working from the food truck is very demanding, with long days and having to deal with water constraints and space issues, but the rewards of helping people support their own health and feel good and supporting sustainable food systems, including local and regional farmers, make it all worthwhile.”

The truck will be serving next to Bare Essentials Natural Market in the Boone Heights shopping center on Mondays and Wednesdays and at Boone Healing Arts Center (838 State Farm Road, No. 1) on Fridays, and Golembieski and Lamb are seeking downtown locations for Tuesdays and Thursdays.
The hours are generally 11 a.m. to 6 p.m. but may vary if there’s a special event. On Saturday, the truck often is at a local festival or event and is available for catering. Customers can find Vitality’s daily location at http://www.facebook.com/vitality.freshfastfood. For more information, email (vitalityfast@gmail.com)



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Got restaurant news? Email editor Frank Ruggiero at (frank@mountaintimes.com) , or call (828) 264-6397.

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