The Rock walks the walk

Article Published: Oct. 25, 2012 | Modified: Oct. 25, 2012
The Rock walks the walk

From left, Sam Cooke, Becky Cooke, Caillie Cooke, Jim Acton and Laura Acton enjoy lunch at
the bar of The Rock while Becky’s husband, Scott Cooke, tends bar.

Photo by Jeff Eason

When Beef O’Brady’s closed its doors for good last July, it left a void in the lives of folks who like to catch up on their televised sports, while enjoying lunch or dinner.

That void has been filled with the opening of The Rock Sports Bar and Grill, a sports-themed restaurant located at the former site of Beef O’Brady’s on Watauga Village Drive (between Walmart and Food Lion).

The Rock is an independently owned restaurant opened by Blowing Rock resident Jeff Reynolds last week. The Rock is open from 11 a.m. to midnight Sunday through Thursday and from 11 a.m. to 2 a.m. on Friday and Saturday.

The restaurant, like Beef O’Brady’s before it, sports more than a dozen large flatscreen televisions showing every sports event being broadcast.

The atmosphere of The Rock is casual dining, and the menu features appetizers, soups and salads, burgers, hotdogs and sandwiches, entrees, and desserts.

The Menu

Appetizers are a big draw at The Rock, particularly for sports fans who love to belly-up to the bar for a beverage and a nosh. The appetizer menu includes a giant nacho plate (too big for one person) that can be supplemented with grilled steak or chicken, guacamole and/or sour cream. Other appetizers include chili cheese fries, sweet potato fries, calamari fries, quesadillas, spinach and artichoke dip, fried mac and cheese bites, bleu cheese sticks, mozzarella cheese sticks, friend pickles, onion petals, pub chips, pulled pork sliders and cheeseburger sliders.

The Rock’s chicken wings come in standard variety, such as Buffalo and teriyaki, but also in some more unusual varieties, such as pineapple mango habanero, Thai curry, Asian sesame and garlic parmesan.

On those cold winter days, diners are invited to warm up with a bowl of chili or The Rock’s soup of the day. Soups and chili can also be served in a delicious bread bowl.

Salads at the new restaurant include the Joe DiMaggio salad (mixed greens with sliced pepperoni, mozzarella, tomatoes and pumpernickel croutons), Cobb salad, Caesar salad, Asian citrus salad, Santa Fe salad, Buffalo chicken salad and house salad.

The Rock’s menu also features four different 10-inch flatbread pizzas, a variety of hamburgers and hot dogs, and a wide selection of sandwiches, including a blackened salmon sandwich and grilled chicken Caesar wrap.

Dinner entrees include BBQ chicken, pot roast, shrimp scampi and fish ’n’ chips.

If you are still hungry after all of that, the dessert lineup includes brownie bites a la mode, key lime pie and New York style cheesecake.

The Rock is located at 276 Watauga Village Drive. For more information, call (828) 386-1783.

Beat It

Got restaurant news? Email editor Frank Ruggiero at ( or call (828) 264-6397.

Facebook Fans
Home » Columns » Eat Beat » The Rock walks the walk
Local Business Marketplace

Find more businesses on

Attorneys · Automotive · Health Care
Home & Garden · Hotels & Lodging Restaurants
Retail · Recreation · Real Estate & Rentals · Services

Banner Elk My Hometown
Boone My Hometown
ASU Sports