Article Published: Aug. 30, 2012 | Modified: Aug. 30, 2012
The Hungry Unicorn is not an escaped mythical creature or
Lisa Frank cookbook.
It is shock value and vaguely associated to a family
name and the newest moveable restaurant to greet downtown Boone.
Blaze Morrell and
Darren Ma have received the permits required to park the Hungry Unicorn food truck in the parking
lot off South Depot and Howard streets in downtown Boone. The truck will be serving from 9 p.m.
until 3 a.m. every Friday and Saturday night.
On its first evening open on Aug.
25, the pale yellow lights of the trailer drew in many curious, giddy and hungry – or fourth meal
seeking – customers.
The Hungry Unicorn’s logo of a rearing and unpredictably
war-tense, muscled, white unicorn, breathing smoke and raging between two olive branches was painted
by area artist Tommy Lee.
In February 2011, Morrell and Ma, both well acquainted
with the restaurant business, decided to invest in the small white trailer.
love cooking, and Darren loves cooking, and we’ve always wanted to get involved as a small
business,” Morrell said. “We figured a food truck would be awesome, and the Hungry Unicorn was
The two claim to have had separate dreams about a unicorn, and Ma
translates as “horse” in English.
“It’s different,” Julia Favorov said as she
tried the Chinese pork fried rice on Saturday. “Oh, gosh, this is really
Before parking downtown, the Hungry Unicorn set up as a concession stand at
festivals like the Cleveland County Fair, Watauga County Farmers’ Market, Cherryville’s Cherry
Blossom Festival, and the Boone Harvest Festival.
“It’s a lot different from
fairs,” Morrell said. “We’ve already gotten a lot of local support tonight and are expecting to make
Asian food is the exclusive cuisine of the food truck, and, “We’ll
change the menu with the seasons,” he said.
Both Morrell and Ma were winsome on
opening night, laughing with customers, answering the same questions (“Yeah, we live here,” “No,
this is our first night”), and urging them to try the “unicorn sauce” or “yum-yum
“It’s been trying at times to have our own business,” Morrell said. “But
we’re so glad we’ve stuck with it. This is great.”
Currently, their dishes are
Chinese pork fried rice, Veggie Love, Beefmaster, Wok Chop and spicy tofu, ranging from $5 to $8 and
served in black and white to-go boxes.
Many of the recipes are inherited from Ma’s
mother, Thanh Ma.
“We’re working toward the point where we use all local produce,”
Morrell said, who currently orders vegetables from New River Organic in Hickory. “We’re open to all
possibilities and suggestions.”
Eventually, the duo hopes to rent a small
storefront and establish a restaurant.
“It’d be more elaborate, fine food,”
Morrell said. “It’s definitely something we’ve been thinking ahead toward, but we’re so excited
about where we’re at right now. We want to provide a service that people don’t already have. There’s
no reason to go anywhere else.”
For more information, visit the Hungry Unicorn’s
page on Facebook.