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WAC hosts marketing workshops for artists

Article Published: Aug. 4, 2011 | Modified: Sep. 7, 2011
WAC hosts marketing workshops for artists

The Watauga Arts Council is hosting a series of workshops, starting Aug. 10 and running through Aug. 16.

The sessions focus on marketing and entrepreneurial skills for artists and are sponsored by the Watauga County Economic Development Commission.

In the High Country, the arts are one of the dominant economic contributors, yet many once full-time artists are picking up second jobs to help support themselves through the recession.

The hope of the arts council is that these workshops will equip local artists with the invaluable marketing and entrepreneurial skills in which many artists are undereducated, allowing artists to reestablish their spot in the market.

Each workshop will be three hours in length and offered at minimal cost to artists.

'The Portfolio Makes the Artist' with Scott Ludwig - Aug. 10, 5:30 to 8:30 p.m., $10
Boost your art career with Appalachian State University professor and practicing artist Scott Ludwig, as he guides you in developing a more marketable, digital portfolio.

A clean and professional folio is key to making that first and lasting impression to a gallery owner, university, grant panel, etc.

Ludwig is a visual artist and printmaking area coordinator in the ASU's art department, where he teaches contemporary printmaking and drawing. He received his bachelor of arts in fine art from the University of Wisconsin-Parkside and his master of fine arts in printmaking from Ohio University.

In this workshop, he will be discussing portfolio content and tips and tricks for effectively photographing your artwork in a way that lets your creative flair shine through. Bring along your digital camera if you would like some personalized feedback on your equipment.

'Self Promotion and Marketing for the Independent Artist' with Anne Hardin - Aug. 16, 10 a.m. to 1 p.m., $10.

Learn the secrets of promotion and marketing with local artist Anne Hardin, as she guides you in finding creative, inexpensive ways to get you and your work out in the public eye and for sale.

Having taught several workshops in the past on this subject, Hardin has experience not only in years of marketing her own work, but also in teaching others how to set themselves up for success. Equipped with the skills of marketing and promotion, you will be able to get the utmost out of your art.

In this workshop, you will learn how to show, manage, promote and sell your work. Hardin will also share with you how to find inexpensive ways to create and maintain a website, make inexpensive high-quality note cards and reprints, and become a part of an Internet gallery to sell and show your work.

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