The Good Light comes to Boone
For most of his professional career, Adam Coker was a company
An artist at heart, Coker found himself using his creative juices to sell a product or an idea instead of featuring the natural world around him where he drew much of his inspiration.
While a younger Coker once marveled at the prospect of a career as a professional musician while attending Appalachian State University, the more sensible side of the burgeoning entrepreneur developed business savvy that would one day serve him well.
Following stints in the banking and furniture industries, Coker began flexing his creative muscles by launching a career as a professional photographer.
He started a production company — shooting events, corporate headshots and the occasional social media video to help with brand recognition.
All the while, he was still struggling to sooth his creative itch.
Then one day, Coker finally broke free. “I got really burned out on doing corporate ideas,” he said.
While vacationing out West, Coker ran into some freelance photographers who were doing what he had dreamed to accomplish for the past several years.
“They were shooting and printing what they wanted,” Coker said. “These corporate assignments were all really uninspiring.”
Fueled by a desire to “make better art” and to live wherever he saw fit, Coker decided to take a huge gamble in choosing the next place to take another big plunge.
And where Coker wanted to come home was far from the concrete jungle and towering skyscrapers of uptown Charlotte.
Since attending college at ASU, Coker has felt at home most in the High Country.
“Over the years, Boone would become a very interesting place to be, and, to this day, it has been one of the most interesting places I’ve been,” he said.
After much careful planning and studying the downtown art scene, Coker took the chance of a lifetime by opening a photography gallery, featuring his and two other artists’ work, in a former subterranean barbershop on King Street in Boone.
Named The Good Light, Coker’s studio features soaring redwoods, one of which is known as the world’s tallest, enchanting meadows of Yosemite and everyday portraits of modern life that capture the most minute details of humanity in the most encapsulating manner. “They all evoke very strong feelings for me,” Coker said.
Coker realizes that he is taking a risk in trying to wedge a toehold in a community well-entrenched in the arts, but he is also hopeful his continued work in his media production company will serve as a worthwhile complement.
“I’m the only one on King Street in terms of a photography gallery,” Coker said. “But we are also a production company, so I’m an emerging photographer in the digital age where we can do both skills in motion.”
In addition, Coker will continue to shoot weddings, coordinate with interior designers on art for higher end homes and whatever else his heart desires. “I don’t like doing just one thing,” he said.
By diversifying his services, Coker is also fulfilling an inner creative need.
“This is ultimately a merger of art and business,” he said. “For me, this is not so much business, but how I want to live my life and where I want to raise kids … I’m not a starving artist, but I’m doing pretty well.”
For more information on Coker’s work, visit http://www.thegoodlight.com, or search for it on Facebook.